About Krista Karpan
From a Loft With No Funding to an Award-Winning Agency.
The left brain of a left-brain, right-brain partnership.
Krista has a background in marketing and sales and more than ten years of agency and industry experience. She found her focus in e-commerce, especially Meta ads. She likes building customer journeys and following the trends that drive growth.
She and Nicolette McIntyre have been friends since high school. Together they started Milked Media in 2017 with no funding. Nicolette leads creative, and Krista owns budgets, attribution and profitability. Away from the dashboards, she's out in nature, travelling, or with her son Arlo.
- 2017Co-founds Milked Media from a loft, self-funded
- 2020Niches down to fashion, jewelry, beauty & home e-commerce
- 2025Meta Agency Awards: Performance Campaign of the Year (Boutique Agency)
- 2026Featured in CEO Weekly & New York Weekly
